Our Story
Founding Vision
Founded in 2008, PEC360 began by taking existing Customer Relationship Management (CRM) technology and adapting it to meet the unique needs of healthcare. By 2012, this innovation led to the development of our proprietary, healthcare-specific CRM solution. This technology empowers healthcare organizations to deliver personalized, efficient care, strengthen patient-provider relationships, and ensure timely, appropriate care—especially as the industry shifted toward value-based care models.
Growth & Evolution
As PEC360 grew, we refined our platform and expanded our offerings to address emerging healthcare challenges. Recognizing that patient access would remain a key issue, we developed Smart Confirming to streamline communication and enhance access. Over time, we added new capabilities to optimize patient engagement, improve operational efficiency, and provide deeper data insights. Through years of growth and learning about the healthcare landscape, we've further developed and streamlined our offerings to better meet the evolving needs of the industry.
Today & Future Goals
Today, PEC360 has evolved into a leading provider of AI enabled solutions that address the dynamic challenges of modern healthcare. We’ve expanded our platform to optimize patient engagement, improve efficiency, and provide deeper data insights. With years of growth and expertise, we now offer a comprehensive suite of solutions tailored to meet the unique needs of healthcare organizations. Looking ahead, we are committed to continually innovating and evolving our technology to drive better outcomes and support the future of healthcare.
Meet The Leadership Team
Meet our team of healthcare innovators, technologists, and experts dedicated to transforming the patient experience and driving success for healthcare systems.
Chris Brunson is the Founder and Chief Executive Officer of PEC360. A lifelong entrepreneur with over 20 years of experience building and scaling businesses, Chris has founded and led multiple successful ventures focused on transforming operations through innovation. His expertise in customer relationship management (CRM) and predictive technologies has shaped PEC360's vision of delivering AI-native solutions that improve patient access, reduce operational costs, and elevate the patient experience.
Chris Brunson is the Founder and Chief Executive Officer of PEC360. A lifelong entrepreneur with over 20 years of experience building and scaling businesses, Chris has founded and led multiple successful ventures focused on transforming operations through innovation. His expertise in customer relationship management (CRM) and predictive technologies has shaped PEC360's vision of delivering AI-native solutions that improve patient access, reduce operational costs, and elevate the patient experience.
Shaun Sullivan serves as Chief Technology Officer of PEC360, bringing more than 25 years of experience in software development and enterprise technology. As the chief architect of PEC360’s CRM and predictive intelligence platforms, he leads the company’s software development organization and oversees the strategy and execution of its technology. Shaun works closely with the executive team to advance PEC360’s AI-native platform and also serves on the company’s Board of Directors.
Shaun Sullivan serves as Chief Technology Officer of PEC360, bringing more than 25 years of experience in software development and enterprise technology. As the chief architect of PEC360’s CRM and predictive intelligence platforms, he leads the company’s software development organization and oversees the strategy and execution of its technology. Shaun works closely with the executive team to advance PEC360’s AI-native platform and also serves on the company’s Board of Directors.
Doug joined PEC360 at the beginning of 2017 as President of Strategic Development and a member of the PEC360 Executive Committee. Doug’s 30 years of healthcare executive management experience helps to guide PEC360 in optimizing its Patient Engagement Centers and the delivery of its products and services. Doug works directly with both current and prospective clients to apply CRM technology solutions to their individual needs.
Doug joined PEC360 at the beginning of 2017 as President of Strategic Development and a member of the PEC360 Executive Committee. Doug’s 30 years of healthcare executive management experience helps to guide PEC360 in optimizing its Patient Engagement Centers and the delivery of its products and services. Doug works directly with both current and prospective clients to apply CRM technology solutions to their individual needs.
John brings over 20 years of go-to-market experience in the digital health industry, specifically in patient engagement, population health, EHR, and value-based care outpatient programs. He has overseen revenue growth at large companies like Microsoft, IBM, and Philips as well as start-ups Akumina, CarePassport, Amazing Charts, and Formation Systems. John has a passion for working with customers to achieve mutual goals and building high performing teams to achieve scale.
John brings over 20 years of go-to-market experience in the digital health industry, specifically in patient engagement, population health, EHR, and value-based care outpatient programs. He has overseen revenue growth at large companies like Microsoft, IBM, and Philips as well as start-ups Akumina, CarePassport, Amazing Charts, and Formation Systems. John has a passion for working with customers to achieve mutual goals and building high performing teams to achieve scale.
Anthony Church serves as Chief Operating Officer of PEC360, where he leads operational strategy and the successful deployment of the company's AI-native Patient Experience Management platform. With extensive experience in healthcare contact center operations, Anthony helps health systems improve patient access and increase operational efficiency while delivering a better patient experience.
Anthony Church serves as Chief Operating Officer of PEC360, where he leads operational strategy and the successful deployment of the company's AI-native Patient Experience Management platform. With extensive experience in healthcare contact center operations, Anthony helps health systems improve patient access and increase operational efficiency while delivering a better patient experience.
As Vice President of Client Services, Misty combines operational expertise with a strong commitment to client success. Her primary mission is to collaborate with medical group leadership, physicians, and their staff to ensure that PEC360 solutions are working effectively and delivering the desired results. Misty’s leadership fosters the development of teams that translate strategies into actionable workflows, driving tangible outcomes.
As Vice President of Client Services, Misty combines operational expertise with a strong commitment to client success. Her primary mission is to collaborate with medical group leadership, physicians, and their staff to ensure that PEC360 solutions are working effectively and delivering the desired results. Misty’s leadership fosters the development of teams that translate strategies into actionable workflows, driving tangible outcomes.
Teresa has been a member of the PEC360 team since 2012, leading team development and designing efficient workflows across health systems. She played a key role in the development and implementation of the company's Patient Experience Management platform, helping healthcare organizations improve operational performance and the patient experience.
Teresa has been a member of the PEC360 team since 2012, leading team development and designing efficient workflows across health systems. She played a key role in the development and implementation of the company's Patient Experience Management platform, helping healthcare organizations improve operational performance and the patient experience.
Thomas Lukasik is the Chief Interface Architect at PEC360. His primary responsibility is to facilitate the on-boarding of the healthcare organizations that PEC360 supports and to develop interfaces for Health Information Exchange that meet the requirements and support the objectives of their executive, administrative, and IT level stakeholders.
Thomas Lukasik is the Chief Interface Architect at PEC360. His primary responsibility is to facilitate the on-boarding of the healthcare organizations that PEC360 supports and to develop interfaces for Health Information Exchange that meet the requirements and support the objectives of their executive, administrative, and IT level stakeholders.
Steve brings 40 years of experience and a vast network of healthcare relationships to PEC360. He leverages his expertise to harness business opportunities, strengthen strategic partnerships, and drive growth initiatives that enhance PEC360's operations and expand its reach.
Steve brings 40 years of experience and a vast network of healthcare relationships to PEC360. He leverages his expertise to harness business opportunities, strengthen strategic partnerships, and drive growth initiatives that enhance PEC360's operations and expand its reach.
Our mission at PEC360 is to harness the power of AI agents, CRM technology, and optimized business processes to enhance patient access to care, improve patient adherence to care plans, and elevate the overall patient experience.
A 360 degree approach to innovation
